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MicroStrategy is buying bitcoin again after taking a one-week break. It now owns more than 600,000 bitcoin, valued at more than $73 billion.

Bitcoin has been exploring new all-time highs (ATHs) recently, but Strategy still seems to be in accumulation mode as it has announced another large purchase. Strategy Has Bought 4,225 Bitcoin In Latest Acquisition As announced by Strategy Chairman Michael Saylor in an X post, the company has made a fresh Bitcoin acquisition, continuing its chain of 2025 buys. With the latest purchase, the firm has added 4,225 BTC to its holdings. According to the US Securities and Exchange Commission (SEC) filing, the buy occurred between July 7th and July 13th, and involved an average BTC cost basis of $111,827. This means the 4,225 tokens were acquired for about $472.5 million. Related Reading: Bitcoin Hits $123,000—But Inflows Are Just A Fraction Of 2024’s Peak In the same period as the acquisition, BTC witnessed a breakout to new ATHs. If the purchase is to go by, it seems Strategy is still interested in buying even at these high prices. “Short Bitcoin if you hate money,” said Saylor in an earlier X post. After the latest buy, the total holding of the firm has hit 601,550 BTC. The company spent around $42.87 billion to assemble this stack and today, its value stands at $72.25 billion, implying a significant profit of 68.5%. Earlier in the day, another Bitcoin treasury company added to its holdings: Metaplanet. According to the X post by CEO Simon Gerovich, the company has added 797 BTC to its reserve, taking the total to 16,352 BTC. Unlike Strategy, though, the firm’s average coin cost basis is on the higher side, standing at $100,191 right now. In some other news, while the big players in the market have been buying BTC for a while now, data from the on-chain analytics firm Glassnode suggests retail investors have finally joined in. In the chart, the data of the Accumulation Trend Score is shown for the different segments of the Bitcoin userbase. The “Accumulation Trend Score” is an indicator that tells us about whether the BTC investors are accumulating or distributing. From the graph, it’s visible that the score has recently been pretty close to 1 for the 1,000 to 10,000 BTC cohort. This means that these large hands, popularly known as the whales, have been showing a near-perfect accumulation trend. The latest rally in the cryptocurrency may be a product of this conviction. While the whales have been buying, the rest of the Bitcoin market has been showing behavior that tends more toward distribution. The mega whales, carrying more than 10,000 BTC, have remained in selling mode with an Accumulation Trend Score around 0.3. Related Reading: Bitcoin Breaks $118,000—But Liquidity Still Thin, Glassnode Warns Until recently, the hands with less than 1 BTC, the retail, were in a phase of distribution, but it seems the latest rally has caused them to change their tune, as they have started buying. BTC Price Bitcoin went up to $123,000 earlier, but it seems the asset has since seen a setback as its price is down to $119,900. Featured image from Dall-E, Glassnode.com, chart from TradingView.com

Until this year, the conventional wisdom was that Bitcoin ( BTC) should account for no more than 1% of your portfolio. Maybe as high as 3% if you are very aggressive or have a very long time to go until retirement.

Bullish tailwinds have boosted the world’s largest cryptocurrency in the last week. The token’s price broke above $120,000 for the first time on Monday.

Bitcoin rose above the $122,000 mark on Monday. According to data from CoinGecko, prices briefly topped that level before pulling back slightly. The jump comes in the face of strong inflows into spot bitcoin ETFs and growing institutional interest. Traders watched as the largest cryptocurrency by market cap set yet another record. Related Reading: Kiyosaki Awaits The Next Bitcoin Sale: ‘My Fellow Pigs And I Are Feasting’ Bitcoin ETFs Explode Based on reports, Bitcoin ETFs saw $1.20 billion flow in on Thursday alone. That was the biggest single‑day haul of 2025. Last week, QCP Capital said institutional flows into spot BTC ETFs topped $2 billion. These numbers suggest big players are betting on more upside. Open interest on futures now exceeds $43 billion. Funding rates on perpetual contracts are climbing too, showing crowded long positions. US President Donald Trump has voiced his support for clearer crypto rules. And on Monday, the US House of Representatives began debating a package of crypto bills aimed at giving firms more certainty. Companies have been adding bitcoin to their treasuries, with some corporate holdings rising by double‑digit percentages this year. According to BTSE COO Jeff Mei, longer‑term institutional buyers are driving prices higher. He forecasted that bitcoin could hit $125K “in the next month or two.” Mei also warned that trade disputes with the EU, Mexico and other partners might cause dips, but said buyers are holding firm. Rising Demand From Big Players Trading desks and crypto exchanges say they have seen fresh corporate orders. Some firms are buying blocks of 100 BTC or more at a time. Others are using dollar‑cost averaging to ease in gradually. Even smaller funds are boosting allocations, pushing aggregate demand higher. With every new all‑time high, more headlines appear and more investors pay attention. That creates a feedback loop: rising prices attract inflows, which lift prices further. It the entire price history of Bitcoin was a fruit, what fruit would you say it was? pic.twitter.com/FPEU1bUvnf — Peter Brandt (@PeterLBrandt) July 13, 2025 Technical Warning Signs Emerge Meanwhile, veteran trader Peter Brandt caught attention over the weekend with his “banana” chart. He sketched bitcoin’s entire price history as a curved arc. The top of that arc sits near current levels, hinting at a ceiling where past rallies ended in sharp drops. Parabolic moves have a habit of reversing quickly. In just seven days, Bitcoin climbed from about $108K to over $122K—roughly a 14% rise. High funding rates and record open interest signal froth, and that often precedes pullbacks. Related Reading: XRP To Hit $4 This Week? This Crypto Expert Thinks So Watch For Pullbacks And Breakouts Traders now face two scenarios. If institutional buyers keep adding, new highs may follow and $125K could fall within reach. But if ETF purchases slow or leveraged longs get squeezed, a 10–20% correction would not be surprising. Featured image from Vecteezy, chart from TradingView